Resources Library by ANA

Radio and TV audiences in the 90's

Looking at the future, it is clear that it is truism to state that the electronic media of the 90s differs greatly from that of the 80s. Satellite technology, digital compression and the expanding cable network (particularly with fibre glass cable)...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Author: Matthias Steinmann

May 1, 1994

Sometime

This paper presents a new approach to media strategy, based on the use of the "Temps Media" studies carried out by TMPR 1 on the basis of the CESP Time- Budget Multimedia Study. The guiding principle of our approach is that of basing the media...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Author: Hélène Haering

May 1, 1994

TV audience measurement around the world

There is increasing interest in the "Digital Superhighway”. How will TV audience measurement cope with this radical change in the medium? Many believe that the fast approaching fractionated and mobile television environment will necessitate a...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Authors: Bill Harvey, Ken Purdye

May 1, 1994

Viewer's willingness to pay and programme choice

As background to planning for the multi-channel interactive future we address two linked questions : What is the demand for different type of programmes? How much would viewers be willing to pay directly for their habitual channels? The paper draws...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Authors: Andrew S. C. Ehrenberg, Pamela Mills

May 1, 1994

DBS channels in Japan

According to the results of Nationwide-Ratings-Survey conducted by NHK in November 1993,19.4% of Japanese households could receive DBS -channels. When NHK began its regular 24 hours-DBS-service with 2 channels in June of 1989 the percentage was only...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Author: Hiroshi Kojima

May 1, 1994

Effective quality

The BBC World Service has been developing a series of performance indicators which permit its activities to be assessed, particularly in comparison with its major competitors in the international radio broadcasting arena. Some of these address...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Authors: Allen Cooper, Graham Mytton, Peter Stratton

Company: British Broadcasting Corporation (BBC)

May 1, 1994

What peoplemeters can measure

Peoplemeters are conventionally described as measuring minute by minute audiences viewing television transmissions. This raises issues of the meaning of “viewing”, the definition of a minute audience and what kind of audiences are to be...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Author: Tony Twyman

May 1, 1994

Assembling the fragments

Consider a commercial break placed on ABS-CBN, a terrestrial broadcaster in the Philippines.Within that break can be found a mix of local and international brands. The creative would be principally out of the Philippines and the target audience would...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Authors: Andre Nair, Tim Foley

Company: Ogilvy

May 1, 1994

Programme involvement

The BARB audience measurement system has the reputation of being the most sophisticated in the world. But because of its methodologies and its quantitative nature the advertising industry has, to a greater or lesser extent, been forced into making a...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Authors: Doug Read, Sheila Byfield

Company: Ogilvy

May 1, 1994